BRANDING STRATEGY, BRAND IDENTITY & MERCHANDISE
Robbing The Crown Clothing

Robbing The Crown is a clothing brand originating in Queenstown, New Zealand. Their unique brand identity is influenced by urban street graffiti art and the edge of Queenstown culture.

Guerrilla worked with Robbing the Crown to create an effective branding campaign that not only expressed the personality and values of the company but a brand identity that followers could relate to.

Logo design, illustrations and urbanesque typefaces were brought together to create stylish merchandise that customers could be proud to showcase and make their own.