BRAND STRATEGY, BRAND DESIGN, ECOMMERCE, WEBSITE DESIGN & SEO
Gents, Queenstown

Gents is a retailer of the highest quality in men’s grooming products, skincare, accessories and gifts as well as a full-service men’s grooming outfit offering a modern yet traditional barbershop in Queenstown, New Zealand.

Guerrilla worked alongside Gents to establish a branding strategy that fully embodied the values, quality standards and personality of the Gents organisation.

Incorporating the aesthetic style and finesse of the Gents business strategy, they swiftly overtook all local competition and became a known name nationally. Guerrilla designed and developed both the Gents ecommerce store & the Gents Barbershop website executing an extensive SEO strategy that made a formidable hair and grooming product retailer within the market, as well growing the high-end barbershop, launching an easy to use booking platform and informative resource for guides and tips with educational videos and articles on both grooming and products.